New LIVE Workshop with Sally Hogshead
LIVE Workshop • Thursday, October 9, 2025
11am-12pm ET / 8am-9am PT
Brand Like a Rebel
How Underdogs Use Innovation to Create
Brands That are Impossible to Ignore.
They have big budgets.
You have big ideas.
Learn the formula that helps outsider brands break through and win … without the team, the funding, or the “rulebook”.
At my first ad internship, I noticed something weird:
The senior copywriters left their wallets on their desks… but they locked their ideas in a safe.
That moment stuck with me.
It was the first time I understood just how valuable ideas are … and how original thinking is the real currency of standout brands.
That spark eventually became The Fascination Formula: The first science-based system for building a brand that’s impossible to ignore.
What You’ll Learn in This Workshop:
- Why originality beats budget -- and how underdog brands use it to win
- Applying the 7 Fascinate Advantages to create great brands that stand out
- How to identify your brand’s advantage and turn it into your competitive edge
- The simple strategy that helps rebel brands scale without selling out
Who This is For:
- Founders, startups, and small teams with big ideas
- Brands that break rules, challenge assumptions, and don’t fit the mold
- Creators and consultants who want clarity, confidence, and edge
- Anyone who’s tired of doing things “the usual way” and getting ignored
Big brands have more money, more people, more reach.
But they also have more red tape. More sameness. More noise.
Rebel brands win by thinking differently.
The Fascination Formula gives you a system to do exactly that — to take your ideas, and turn them into a magnetic brand that commands attention.
About the Workshop
Taught by: Sally Hogshead
Date: October 9
Time: 11am-12pm ET / 8am-9am PT
Location: Zoom
No cost!