Workshop Replay from October 9th, 2025
Brand Like a Rebel
How Underdogs Use Innovation to Create
Brands That are Impossible to Ignore.
With Sally Hogshead
Highlights from the Workshop
- 00:08:56 - 00:09:45 – The “Different vs. Better” dilemma … how competing on “better” means competing on your competitor's terms in an oversaturated market
- 00:11:21 - 00:12:11 – What high performers focus on so that they can over-delivering and “doubling down” on their efforts
- 00:13:10 - 00:13:52 – The brand premium study why consumers will pay 400% more sunglasses and 187% more for NaCl
- 00:16:28 - 00:17:01 – How to become more of your brand by identifying why people already love you
- 00:23:02 - 00:24:00 – The Fascination Formula revealed: Adjective + Tactic = Your ideal fascinating message
- 00:27:02 - 00:28:43 – Five innovation adjectives that position brands differently
- 00:34:05 - 00:34:59 – The underdog advantage: Without big budgets, you can't afford the classic "8 touch points" sales formula and what to do about that
- 00:40:24 - 00:41:26 – Critical warning: Wrong message is worse than no message - if you confuse your ideal customers, donate that money to charity instead
- 00:42:26 - 00:43:26 – Strategic polarization: How to focus on "raving fans" who advocate and evangelize
- 00:46:57 - 00:47:20 — How Brand Essentials and the Fascination Formula bring this power directly to you … here’s how you can use this yourself!
- And much more!
Special Offer just for those who viewed the workshop live or via replay:
Sign up by Wednesday, October 15th and receive this special bonus:
- Charter Group Debrief Session -- a live one-hour session ($197 value) on October 23rd at 11am Eastern where Sally Hogshead will review your test results and help you determine your next best steps! Limited to the first 20 Buyers Early Bird Slots Have Been Filled