Are you ready to amplify your impact, attract premium clients, and differentiate yourself in a crowded market?
Become a Fascinate® Certified Advisor (FCA)
Deliver More. Charge More. Stand Out More.
Become a Fascinate Certified Advisor
The Fascinate Certified Advisor (FCA) Program is your ultimate opportunity to master the science of fascination and leverage it to transform individuals, teams, and businesses—while growing your own.
What Is the FCA Training Program?
The FCA Program is an exclusive certification that equips you with the proprietary Fascinate System—a revolutionary framework developed by Sally Hogshead, NYT Bestselling Author and Global Brand Guru.
This science-backed methodology helps individuals and organizations:
- Discover their unique communication advantage
- Enhance their personal brand and leadership presence
- Improve team performance and cohesion
- Increase sales, influence, and engagement
As an FCA, you’ll join an elite community of certified professionals—coaches, trainers, consultants, and leaders—who use the Fascinate System to elevate their businesses and careers.
Why Become a Fascinate Certified Advisor?
1. Stand Out in a Crowded Industry
Every industry is saturated with experts. Different is better than better. This certification helps you position yourself as a category of one by identifying and leveraging your unique advantages.
2. Get the Tools to Scale Your Business
From proven sales frameworks to ready-to-use marketing resources, you’ll gain exclusive access to a vault of assets that help you grow and monetize your expertise.
3. Become a High-Demand Authority
This certification elevates your credibility, allowing you to charge more for your services, attract higher-caliber clients, and deliver even greater results.
4. Transform Teams & Organizations
FCAs work with corporate teams, entrepreneurs, and individuals to optimize performance, build strong cultures, and help individuals and teams communicate more effectively.
5. A Proven System with Global Success
The Fascinate System has been used by industry giants like AT&T, GE, Cisco, and Intel to unlock higher engagement, team synergy, and performance breakthroughs.
What You’ll Learn
- Master the Fascinate® System: Understand the 7 Advantages and how they shape influence, decision-making, and leadership.
- Market Yourself with Fascination: Build a magnetic brand that attracts the right clients and audiences.
- Sell with Confidence: Learn how to position yourself as an expert and effectively sell Fascinate-based solutions.
- Deliver Transformational Client Experiences: Gain access to assessment tools, coaching strategies, and facilitation techniques that create real impact.
- Expand & Monetize Your Certification: Leverage exclusive sales scripts, proposal templates, and FCA-only business development strategies.
Who Is This Certification For?
- Coaches & Consultants looking to help clients uncover their unique value
- Trainers & Speakers who want to elevate engagement and influence
- HR Leaders & Team Builders seeking to enhance workplace communication & team dynamics
- Corporate Professionals looking to enhance leadership, sales, and client relationships
What’s Included in Your FCA Certification
- Comprehensive FCA Training – Click HERE to view the training breakdown (24 hours of Live Training Via Zoom)
- The Fascinate® Vault (Sales, Marketing & Business Growth Resources)
- Exclusive FCA Community (Network & Support)
- Official Certification & Listing in the FCA Directory on the How to Fascinate Website
- Ongoing Access to Workshops, Office Hours & Advanced Learning
- 40% Discount and Affiliate Opportunities on all How to Fascinate Products
How It Works
Step 1:
Step 2:
Step 3:
Step 4:
Implement the Fascinate System with your clients, teams, or organization
Step 5:
Scale your business, influence, and income
What FCAs Say About the Program
Madelyn Ridgeway
I was blown away by the depth of the training and all the resources you get as an FCA to help you be successful. I’m a master trainer for a national parenting program and I’ve attended a LOT of trainings as an attendee. This was hands down one of the best experiences I’ve had. When I consider that it was held in a virtual environment, it makes it even more “fascinating” that it was so well done. This is a tremendous tool to have in your toolbox to offer your clients or as a benefit in your workplace. It’s well worth the effort to make it happen.
Jes DeShields
The community and support are top notch, the system and products are even more beneficial than I knew and the possibilities of how to integrate Fascinate into my work are broader than I expected. The Fascinate Certified Advisor program can help to take your consulting or coaching business to the next level. Incorporating Fascinate into your existing product offering can help you differentiate in the highly competitive space of consulting. I loved it and am thankful I made the time to take it!
Robyn Sayles
As one of the first people to be certified, I saw it as my role to bring Fascinate to the marketplace. I use the Fascinate test in many of my projects/engagements. I plan on teaching many more workshops in the near future. It’s a great tool. The impact on my business has been significant and positive.
Toi Sweeney
The value to my business has been a game changer. I get to wake up everyday and help extraordinary women and men build exceptional personal brands. I get to help teams level-up by understanding that the company is composed of individual personalities, and that those personalities are shaped by understanding the entire team’s advantages. I am very proud to be a part of such an elite team of coaches.
Darlene Willman
This training is unlike others. It has a high touch and interactive component that keeps you engaged. I liked that it was longer classes and more frequent so that we can get started immediately. The Fascinate team is amazing and eager to assist you with any of your needs. It’s a complete package. You will learn the importance of creating an Anthem, the benefits of using a team heat map and ideas on what to charge and how to package your offers.
Training Agenda
Expect high-energy, live, interactive sessions that get to the heart of
what makes YOU and your clients fascinating
Module 1: Welcome
1. Introduction
- Module Objectives
- Welcome from Sally
2. Getting Started
- Day in the Life of an FCA
- Success Path Roadmap
3. Foundation Elements
- Program Objectives and Structure
- Sally Hogshead Background
- Foundation of Fascination
- Research Basis (Kelton Study)
4. Core Concepts
- Three core threats
- Self Assessment Group Activity
- 30 60 90 Day Action Plan
Module 2: Learn
1. The Fascinate System
- The 7 Advantages Overview
- Interactive Advantage Identification Exercises (How to Identify Advantages)
- Advantage Combination Scenarios
2. Advanced Understanding
- Understanding Archetypes
- Primary and Secondary Advantages
- Dormant Advantage
- Double Trouble Concept
- Troubleshooting Guide
3. Communication Framework
- Communication Patterns
- Real World Case Studies
- Practice Exercises
- Common Misconceptions
- Knowledge Check Assessments
Module 3: Promote
1. Personal Brand Development
- Personal Brand Audit Tool
- Anthem Development Process
- Digital Presence Checklist
2. Marketing Strategy
- Social Media Strategy Guide
- Content Creation Templates
- Content Calendar
- ROI Measurement Tools
- Success Stories Database
Module 3: Promote (continued)
3. Implementation
- Anthem Statement Creation
- Personal Brand Integration
- Marketing Applications
- Template Library
- Progress Tracking Tools
Module 4: Sell
1. Product Knowledge
- Complete Product Portfolio
- Value Proposition Development
- Package Creation Guide
- Pricing Strategy Guidelines
- ROI Calculator
2. Sales Tools
- Discovery Call Scripts
- Proposal Templates
- Objection Handling Scripts
- Client Needs Assessment Tools
- Land and Expand Strategy
- Follow up System
3. Business Development
- Affiliate Tools and Portal
- Commission Structure
- Marketing Materials
- Link Generation
- Success Metrics Framework
Module 5: Serve | Training Teams
1. Preparation
- Workshop Planning Templates
- Pre-Training Assessment Tools
- Room Setup Guidelines
- Virtual Training Best Practices
- Hybrid Event Management
- Pocket Guides
2. Delivery
- Interactive Exercise Library
- Facilitation Tips Videos
- Group Management Techniques
- Heat Map Creation and Analysis
- Activity Implementation
3. Evaluation
- Post Training Assessment
- Feedback Collection System
- Quality Standards Checklist
- Workshop Evaluation Methods
- Continuous Improvement Tools
Module 6: Serve | Coaching
1. Coaching Framework
- Session Templates
- Progress Tracking Tools
- Client Goal Setting Framework
- Ethics Guidelines
- Boundaries Setting Guide
2. Client Management
- Individual Coaching Techniques
- Group Coaching Dynamics
- Team Coaching Methodology
- Crisis Management Guidelines
- Client Relationship Management
Module 7: Expand
1. Resources and Support
- FCA Hub Access Guide
- Technical Support System
- Community Engagement Tools
2. Professional Growth
- Business Growth Strategies
- Niche Market Development
- Continuing Education
3. FCA Community and Impact
- Best Practices
- Integrated Support Systems
- Buddy System Pairing
- Monthly Virtual Office HoursAccelerator Program
- FCA Vault Reminder
- Check the Hub and watch for the monthly newsletter to never miss an FCA Event!
4. Conclusion
- Gratitude
- Encouragement
- Different is better than better!!!